Gorgias is built for ecommerce. Alfred is built for everyone else.
Gorgias is excellent if you run a Shopify store. It pulls order data directly into support conversations, lets agents issue refunds without leaving the helpdesk, and has deep ecommerce automations. If that's your world, it's a strong choice.
The pricing model can surprise you though. The base plan is cheap, but you pay per ticket above the included limit. A busy month can cost significantly more than expected.
If you're not running a Shopify store — if you're a SaaS company, an agency, a B2B service, or any business where email support doesn't revolve around order lookups — Alfred is the better fit.
Alfred drafts replies in your tone in under 5 seconds, trained on your docs and past replies. Your team reviews and sends. Flat $49/mo — no per-ticket fees, no surprises at the end of the month.
Gorgias can send automated replies without a human reviewing them. Alfred doesn't — every draft requires human approval before it goes out. For businesses where brand voice and accuracy matter more than pure volume, that human-in-the-loop design is a feature, not a limitation.
No credit card. No setup fees. Live AI demo available right now.